Kroger Launches Mastercard Credit Card Via Imprint Platform
Kroger has introduced a new Mastercard credit card powered by payments fintech Imprint, expanding its financial services offerings.
Kroger has rolled out a new Mastercard credit card built on the payments platform operated by Imprint, according to a pre-market advisory issued by the New York Stock Exchange ahead of trading on October 1, 2026.
The announcement was distributed through NYSE's daily pre-market update, which is issued directly from the exchange's trading floor each morning to provide investors and market participants with early-session corporate and financial developments.
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The partnership brings together one of the largest U.S. grocery chains and a fintech payments infrastructure provider, signaling continued expansion by major retailers into branded financial products. Co-branded credit cards have become an increasingly competitive space as companies seek deeper customer loyalty and recurring revenue streams beyond core operations.
Details on card terms, rewards structures, or the timeline for broader consumer availability were not disclosed in the advisory. The NYSE pre-market bulletin serves primarily as a notification mechanism, with fuller disclosures typically following through regulatory filings or company investor relations channels.
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